So much content to create and so little time! How much of your content marketing actually helps you to achieve your business objectives, is engaging, unique and relevant?


While there has been an explosion of individual creators of content (video,opinion, infographics, and social media) who is it that can help your company curate and develop your brand story and ensure a steady stream of relevant and useful content that engages and helps create desired action among your raving fans and consumers? How often are you then able to syndicate the content you own to established media outlets and bloggers? Do you also want to manage all these individual areas? Our experts will help you develop and get your content marketing plan off the ground and sustainable.

Merivale Mall Celebration Lunch

In celebration of their refurbishment, Merivale Mall hosted a lunch for some of their customers including Gemma McCaw! TCP flew down for the day to capture the excitement.

High Altitude Podcast

Looking for some insight into the world of big business? Check out Dr John Peebles’ new podcast series, High Altitude, which landed the number one spot for business podcasts on iTunes in its first week! Launched through The Content Place.

Wheelchair Obstacle Course

Every week at least three New Zealanders are paralysed by a spinal cord injury. The New Zealand Spinal Trust (NZST) and The Palms Shopping Centre partnered together to help ‘relieve the pressure’, by hosting a wheelchair obstacle course to round off the week long appeal which raised a total of NZ$14,000. Check out the highlights video powered through The Content Place.


Gut Cancer Foundation flash mob

The Gut Cancer Foundation held a secret flash mob at Botany Town Centre to raise awareness about Gut Cancers. The flash mob featured local police, Dannemora Gardens Retirement Village, Lloyd Elsmore Leisure Centre, StarJam and the centre’s retailers.


Botany Town Centre Winter Wellness

Botany Town Centre held an inaugural Winter Wellness Week, each day complete with its own theme, and an array of wellbeing experts including life coach and writer Louise Thompson, Olivia Scott from the Raw Kitchen, and fashion stylist Kerry Finlay.

Space Studio

In an age where people are constantly on the go and hungry for quick information, videos are a great tool for effortless engagement. Check out the below video, powered by The Content Place, which tells the story of specialist design firm Space Studio Ltd.


The Palms Shopping Centre

The Palms is rated Platinum for Accessibility by Be.Accessible

Botany Town Centre

For the month of December, a giant donation box was placed in-centre. Shoppers, retailers and local organisations were encouraged to donate items to families that need a hand over Christmas.



Rose Hellaby Scholarships 2016

Helen Clark sends her well wishes and advice to the recipients of the 2016 Rose Hellaby Scholarships, managed by Perpetual Guardian.


The ongoing reshuffle among major media companies gives specialist content marketing curator, The Content Place, a separate division of Alexander PR, access to the best business, tech, financial and consumer writers, videographers and photographers in the country. We have built relationships with these quality people over many years and can help you create, share your story and achieve business outcomes. We are your content marketing place.

Sudima Hotels

Sudima Hotels’ passionate Founder and CEO, Sudesh spoke to New Zealand Herald Focus about how he has already made some positive environmental changes within his business, including its goal to be single-use plastic free by 2020, and being the first hotel chain in NZ to be carboNZero certified.

Bayfair Shopping Centre

We were down at the first phase opening of Bayfair Shopping Centre’s $115 million development. AMP Capital’s divisional development manager David Cosgrove said the genesis for the project began 15 years ago. “Bayfair is without a doubt the best shopping experience in Tauranga and today it just got better.”

Long Bay College’s Baking Boys

The Bays Baking Company from Long Bay College have done a thing! They have created a business from scratch ( and a few other choice ingredients).



Tauranga Bayfair Shopping Centre installs the nations first dog parking facilities, ensuring dogs are kept out of hot cars during the summer whilst their owners shop.

Botany Town Centre held the countrys first dog adoption day, successfully rescuing local dogs from death row at an overrun Auckland Pound and finding them forever homes.

Dr Frances Pitsilis’ shares her sought after health advice in an online ‘Ask the Doctor’ video series for New Zealand Women’s Weekly.

Perpetual Guardian proposes the idea of an online National Wills Registry for New Zealand, that would provide a faster and more accessible process when locating a deceased persons will.

The Palms Shopping Centre in Christchurch hosted a Be Bald or Bold event with REACH Child Cancer, to raise funds for breakthrough research regarding a new type of treatment for children battling the disease.

Additionally, The Content Place recruits the services of leading experts in social media, web conversion, SEO and SEM, online PR and traditional and native advertising. These skills are brought to bear in the service of clients who need specialist relevant content produced for a range of “owned media” and delivered in ways that will enhance their brands and the reputations of individual business leaders. Ask our team how we can help your content marketing programme.

In this article for his bi-monthly coach column for M2, Andrew Barnes writes of how his love for sailing has also benefitted the business side of his life.


Perpetual Guardians Personal Client Services Director John McFetridge explains what 2016 promises for fiduciary services in Asset Magazine.

Naomi Ballantyne tells of the benefits to running a family oriented business.


Who helps you tell your brand and company story, plus manage the demands of developing engaging, relevant and fresh content that also helps create positive commercial actions among your core target audience? Our content strategists work with you and your  team to develop your content strategy, help you implement  a monthly and annual plan, and measure your results along the way. Whatever the mix that is relevant to your business, be  it owned media, sponsored media or earned media, our team will assist you to create positive change  with an effective content marketing strategy.

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The Content Place

Laura Burns
T: +64 9 347 1046 M: +64 21 259 3242

Dwayne Alexander
T: +64 9 347 1049 M: +64 21 324 463